Colin Nicholson - Think Like the Great Investors: Make Better Decisions and Raise Your Investing to a New Level


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Colin Nicholson – Think Like the Great Investors: Make Better Decisions and Raise Your Investing to a New Level


Colin Nicholson – Think Like the Great Investors: Make Better Decisions and Raise Your Investing to a New Level

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Successful trading relies on three vital skills: market analysis, money management, and decision-making. The first two are straightforward skills anyone can learn, but the third is much more difficult. Your ability to make the right decisions isn’t based on hard facts, but psychological realities like your own temperament, your own biases, and the biases of other traders. In essence, you can only master the stock market when you master yourself first, and that starts with making the right decisions habitually. Think Like the Great Investors is organised into four distinct parts that show you how to understand your own temperament, the psychology of the market as a whole, your own biases and decision-making errors, and how to practically apply your understanding of these factors into your decision-making system.

  • Written by highly respected investment teacher, speaker, and writer Colin Nicholson
  • Ideal for both inexperienced traders who want to lower their risk as well as experienced traders who lack that one final piece in the trader’s skillset

For anyone looking for that final piece of the investing puzzle, the answer is right here. With Think Like the Great Investors, you’ll leap beyond the final hurdle to super-successful investing . . . yourself.


When we decide to invest our savings we embark on a learning journey that will take many years to complete.

First, we need knowledge. We must get our heads around the jargon and understand how the financial markets operate. Most important is that we have a feel for the history of markets in case we learn by repeating the mistakes of those who have gone before us.

Next, we must learn how to analyse the economy and financial markets. There are cycles in economic activity that come around at varying time intervals. Unless we understand this, we are likely to find our investments badly damaged and struggle for years to recover to where we were before the last downturn.

Then, we should learn how to analyse companies so that we choose good stocks to invest in when their prices are below their value. Above all, we must seek to buy stocks that afford a margin of safety, which will protect our portfolio if things do not go well for a while. An integral part of this is to have strong disciplines around risk management through diversification and position sizing.

Most investors think this is enough to be successful, but one thing is missing. All investing requires making decisions in selecting and managing our holdings. It is never just set-and-forget, because markets are always changing. Much of our decision-making skill will be developed through experience, but if it was that simple, we would all be great investors after maybe 10 years or so of active investing. There are very few great investors in the world. They make better decisions than the average investors because they think differently. Think Like the Great Investors explains the cognitive biases that the most successful investors seem to avoid. It gives you a range of strategies to manage them and make superior investment decisions. This book will be one of the best investments you ever make.


‘To invest successfully over a lifetime does not require a stratospheric IQ, unusual insights, or inside information. What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework.’
—Warren Buffett

It’s no secret that if you want to master the market, your best role models are the most successful investors. They evaluate new information and consistently use their knowledge to make winning decisions about whether to buy, sell, hold or stay out of the market. Their edge is not that they know more than we do. They succeed because they think differently, using decision-making strategies to avoid the natural thought patterns—or cognitive biases—that hold us back in our investing.

Think Like the Great Investors uncovers the most common cognitive biases that can undermine our investment decisions and provides practical strategies to manage them. It will help you develop a mindset that leads to investing excellence through superior decision making by avoiding potential traps like confirmation bias, mental accounting, sunk cost bias, the natural tendency towards overconfidence, and being carried along by the crowd at turning points in the market.

In a clear and simple style, this book shows you how to:

  • recognise your natural cognitive biases, and how they can distort your investment decisions
  • employ proven strategies for overcoming your biases and improving your investment performance
  • develop the art of contrary thinking to avoid being carried away by crowd behaviour at the top of bull markets
  • manage uncertainty with greater confidence.

Learn how the great investors think in order to raise your investing to a new level and join the winners’ circle. Think Like the Great Investors shows you the way.

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