Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals

Jimmy Kelley – High Dollar Questions A Proven Sales Methodology for Closing Large SEO Deals
20
Apr
$147.00 $42.00

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Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals

Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals

Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals

Archive : Jimmy Kelley – High Dollar Questions: A Proven Sales Methodology for Closing Large SEO Deals

A highly researched, widely implemented sales methodology developed over multiple years by studying 35,000 sales calls, adapted specifically for SEO sales.

In this training, I prescriptively adapt the best-validated sales method available for big business sales to the SEO market. In separate digestible modules, I talk about the psychology of the “large sale”, the questions you should and shouldn’t ask to SEO decision makers and decision influencers, provide working examples of conversations you should and shouldn’t have when selling your SEO services, offer suggestions for exercises and practice to hone your sales skills, and give you examples of questions you can ask TODAY to your current SEO prospects to develop their needs and advance the sale towards closure. I teach you how to ask the right questions to build perceived value in your service and products, how to turn tire kickers into champions for your product within the organization, and get to the heart of why your prospects need your SEO services. The entire methodology is based on facts and research and has been implemented by some of the largest sales forces in the world today. I take this methodology and boil it down specifically for the SEO market, adapt it to conversations you will have with digital marketing professionals within organizations, VPs of Marketing, and even CEOs. If implemented, your relationships with clients will improve post-sale, you will better manage expectations, you will deliver more perceived value to your clients, and you will be able to justify higher prices for your services.

What is SEO Traffic?

There are two types of website traffic:

Organic traffic: This is traffic that you don’t pay for directly. It includes people who click through to your website from your social media pages, your email newsletter, Google’s search results, and so on.

Paid traffic: This is traffic that you pay for directly. It includes people who click pay-per-click (PPC) ads, as well as those who hear about you through influencer marketing, newsletter or podcast sponsorships, and other forms of paid advertising.

SEO stands for search engine optimization, and is a process of optimizing your website with the goal of ranking higher on search engine results pages (SERPs) and ultimately increasing traffic.

In theory, the term SEO refers to all search engines, but in practice, it’s Google that matters most as they have an 87.35% share of the search market, with Bing being a very distant second at 5.53%, and Yahoo taking third place with 2.83% of the market.

SEO traffic is organic traffic that comes from search engines, in other words, people who typed a keyword or query into Google, looked through the search results, and then clicked through to your website.

Note that this doesn’t include paid search engine traffic, meaning those who entered a query into a search engine, and then clicked on your PPC ad that was displayed above the search results.

You can monitor organic traffic from SEO using tools like Google Analytics and Google Search Console. If you want to learn more about these tools, check out our guides on SEO Analytics and SEO Tracking.

Why Is SEO Traffic So Important?

Organic traffic comes from your online assets such as your social media following, your email newsletter, and your blog.

As you probably know, these assets take time to build, but over time the traffic you generate can often be much less expensive than paid traffic.

For example, it takes time to get a blog off the ground, but if you keep at it, the organic traffic can start to grow exponentially. Aas your SEO traffic grows over time, this means you may be able to reduce your paid advertising budget (or even eliminate it entirely!).

It’s important to keep in mind that SEO traffic isn’t free. You will need to either create content yourself, in which case you have to consider the cost of your time, or hire someone to create it for you.

However, you should see this as an investment, since content that ranks well on Google can generate traffic for years with minimal additional effort on your part (you may want to keep it updated, though).

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