Nir Eyal - The Hooked Online Workshop

Nir-Eyal-The-Hooked-Online-Workshop
02
Dec
$495.00 $77.00

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Nir Eyal – The Hooked Online Workshop

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Nir Eyal – The Hooked Online Workshop

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This workshop will help you…

In this workshop, Nir Eyal will help you build habit-forming products and services that improve the lives of your consumers through subtle, healthy behavioral changes.

Embedded into the user experience of the world’s most engaging products and services is the Hook Model. It’s what makes people turn to products like the iPhone, Facebook, Slack, and YouTube multiple times throughout the day with little or no conscious thought.

Nir codified the Hook Model because he wanted to understand the secret psychology behind what makes these products so engaging. He has used this model to successfully launch and sell two tech companies in the past decade and has taught this material at the Stanford Graduate School of Business as well as the Hasso Plattner Institute of Design at Stanford.

The Hook Model is not an abstract theory; rather it is designed to be a practical four-step how-to for building products that bring users back without costly advertising or spammy marketing.

No matter what industry you’re in, you’ll benefit from understanding the psychology of how to design products people use because they want to, not because they have to, while using strategies of habit formation to improve the lives of those who use your products and services.

In addition to sharing the basic principles of the Hook Model, this workshop will provide practical insights to create habits that stick, actionable steps for building products people love, and behavioral design techniques used by some of the world’s most successful companies.

INTRODUCING THE COURSE

Upon registration to the Hooked Online Workshop, you will have access to all course content and can complete it at your own pace. Each lesson should take no more than thirty minutes to complete, making it easy to incorporate this learning experience into your everyday life. With your purchase, you will gain “lifetime” access to the course content and all bonus materials.

LESSON ONE
Introducing The Hook ModelAn introductory look at the science behind habit formation that sets up our deep dive into The Hooked Model.
LESSON TWO
The Trigger PhaseThe trigger, which is the first step in The Hooked Model, is also the spark that cues consumers to action.
LESSON THREE
The Action PhaseLearn to improve the simplicity of your product so that consumers can swiftly pass through to action.
LESSON FOUR
The Reward PhaseIn this lesson, we cover the three types of variable rewards and the important role they play in habit formation.
LESSON FIVE
The Investment PhaseRequiring your user to put in some sort of action into the product will increase the likelihood of habitual use.
LESSON SIX
Reviewing The Complete HookReview the five fundamental questions of the Hooked Model so we can help people build healthy habits.
BONUS CONTENT
Win Habits of Your CompetitionHow do you approach your product strategy if there’s already a big player in the market? How will you beat them out?
BONUS CONTENT
Habits for Non-Frequent ProductsUnderstand the key elements to creating habits for products and services that are not necessarily habit-forming.

IN THIS WORKSHOP YOU WILL LEARN…

Why customer habits are such a huge competitive advantage.
The common design pattern of habit-forming products.
The stages of habit formation and how to optimize for user retention.
The psychology behind what drives user behavior and how to build products to cater to core human needs.
The practical steps to take during the design process to ensure your products are used on a regular basis.

THIS IS FOR YOU IF YOU ARE…

A product owner, manager or developer.
An innovator, entrepreneur, or start-up founders.
A business, marketing, or psychology student.
A marketing specialist or strategist.
Someone who seeks to understand how products influence user behavior.

ACCESS TO A ROBUST BONUS LIBRARY

 

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$495.00 $77.00

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