Mike Becker – The Underground Copywriter Vault
Mike Becker – The Underground Copywriter Vault
STRUGGLING AS A COPYWRITER? THEN YOU NEED TO…
DISCOVER THE EXACT STEPS TO LAND YOUR FIRST TWO 4 FIGURE A MONTH CLIENTS WITHIN THE NEXT 30 DAYS AS AN IN DEMAND FREELANCE COPYWRITER…
WITH OUR EXCLUSIVE “REJECTION-FREE CONSULT, CLOSE & CONVERT SYSTEM” …EVEN IF YOU CURRENTLY HAVE NO CLIENTS, NO CONNECTIONS AND NO PORTFOLIO
IN THE COPYWRITER WARS TO COME, ONLY THE ONE PERCENT WILL SURVIVE
Hey, Mike Becker here.
Now… I know you’ve seen the FB posts… freelancers lounging around the pool at exotic locations,
Living the 6-figure laptop lifestyle,
Flipping the bird to “the man” and the 9 to 5 grind.
And, like any normal human being, you want IN.
You want the freedom to live your dream of turning the “clacking of a keyboard” into cold hard cash.
You want to live where you want, travel where you want, get out of bed when you want…
Take a 5 day weekend when YOU want…
Ultimately, you want the financial and time freedom that you get when you become a 6 figure copywriter.
They’re Keeping This From You…
Here’s the thing they’re not telling you.
Copywriters earning 6 figures a year from their copywriting… represent just 1% of working copywriters.
Yeah… only 1%!
In other words, it’s not as easy to “get there” as the “experts” are telling you.
And it’s frustrating to believe your dream is just around the corner…
Only to discover that it feels miles and miles away.
You KNOW you have the skill to turn words into cash…
But putting all the moving pieces together can feel like a jigsaw puzzle…
…and they flipped the pieces upside down.
Then… it’s almost impossible to know who to TRUST…
When there’s so much conflicting information… about how to get where YOU want to go.
Nothing seems to fit together as easily as they make it sound.
Honestly, this roadblock is why so many copywriters… get a start…
But give up the dream, and go back to the 9 to 5.
They go back to adding zeros to someone else’s bank account…
Instead of their own…
All while their freedom disappears like a vapor…
And their talent… goes to waste.
But, it doesn’t have to be that way.
What if there was a simple, yet proven system… that puts you in the driver’s seat of your own 6-figure destiny… wouldn’t you want that?
What if it took you mere weeks… instead of years… to become part of the 1%?
Wouldn’t that be worth your immediate attention?
That’s why you’re going to want to read this letter all the way through… because that’s exactly what Craig Dave, Scott Mills & I want to talk to you about right now…
The simple, but proven system WE’VE been using to help our private coaching students break through that 1% barrier.
If you want to discover how you too can easily land those coveted high-paying clients…
And get the kind of results for them… where THEY demand to put you on a fat monthly retainer…
Then read this message all the way through to the end…
Where’d They All Come From?
Maybe you’ve noticed, too… but there’s a shit-ton of copywriters out there right now.
Maybe it’s the whole “4 Hour Workweek” thing…
Or all those freelancer pool-side pics…
But one thing’s for sure:
There’s NEVER been more freelance copywriters scrapping over a limited number of jobs.
Which means there’s never been more heated competition.
Which also means your chances of 6-figure copywriting success get slimmer with each passing day… just through SHEER NUMBERS!
And that’s not to mention how savvy and educated your prospects have become.
They KNOW good copy when they see it.
What’s more, they can sniff out a “noob” from miles away.
And so many business owners have been burned by shit-head copywriters in the past.
So, they’re wary, guarded, and slow to pull the trigger.
And, that’s not to mention that with all the copywriting resources out there, many marketers feel they can do your job… just as well as you.
Which makes them value YOU… less and less.
It’s exactly what happened to one of my freelance copywriting buddies.
The Copywriter Graveyard: R.I.P., Jeff
True story. I worked with Jeff when I was building one of my marketing agencies.
Before everything went “online,” he was talented enough to be a MAJOR player at one of the most-read newspapers in the country.
But… he got laid off, like lots of newspaper “talent.”
And even though he was a freaking wizard with words…
And nationally recognized as one of the best editors in the country…
He struggled to put all the pieces together as a freelancer.
And although I tried to send him as much work as possible…
He continued to fall victim to the “discount bug”… offering his copy services at rock bottom prices.
Up In Smoke…
He never figured out how to operate as a “business”…
He was constantly prospecting to unqualified prospects…
Habitually surrendered control of the sales conversation…
Spun his wheels in the endless vortex of lengthy proposals…
And the sending of “samples.”
He got put through the ringer on UpWork working for pennies…
Then, because he was out of options, he ended up slinking back into the 9 to 5 world, working for “the man” just to support his family.
Now, Jeff’s stuck as a security guard…
At a casino…
“Guarding” someone else’s riches… instead of creating his own.
Now, let me be clear… Jeff’s got more copywriting “talent” in his right pinkie than almost anyone reading this message right now…
But he just couldn’t seem to eject from the system that keeps him bound to a job that’s destroying his soul…
All while his talent goes to waste and his dreams of financial independence went down the drain a long time ago.
The 99 Or The 1?
If you’re reading this, I’m sure as hell you’re NOT interested in repeating Jeff’s story.
So, let me ask you this question:
What’s your blueprint to make sure you’re part of the 1% that earn six figures from your copywriting…
And NOT like Jeff?
Do you have a proven system to follow?
One that gets you high-paying clients that value your expertise…
One that ensures you get results for those clients?
Like I already mentioned, a mere 1% earn a six figure income from their copywriting.
Now, here’s what makes this challenge even worse.
The interwebs can be your worst enemy…
Because most copywriting instruction focuses on improving your copy…
Which, of course, is hugely important!
But there’s nobody out there giving you the EXACT blueprint you need to scale your Copywriting Business to 6 figures.
Which can lead to feeling like you’ve been led down a garden path to copywriting riches…
Only to find you don’t have the tools, mindset and sales skills to close a single deal.
WHICH IS WHY I’M HERE…
TO SHOW YOU HOW IT REALLY IS
IT’S NOT ABOUT THAT… IT’S ABOUT THIS
I don’t blame you one iota.
Because you’ve been sold the LIE that your success as a copywriter has something to do with how many copywriting books you’ve read or courses you’ve taken, who you know, and how “talented” you are…
Your success as a copywriter in 2018 depends on something waaay simpler, which we’ll reveal to you in a moment…
For now, just know this:
IF you haven’t had the level of success and income you feel you deserve as a copywriter…
It’s NOT because you need more “connections” in the industry.
It’s NOT because you need to lower your prices… or even have a slick portfolio.
It’s NOT because you need to lower your prices… or even have a slick portfolio.
Let’s get something clear… that is NOT what’s holding you back.
Now, if you happen to be a victim of these lies, it’s NOT your fault.
But it is YOUR action-based responsibility to make sure…
Stop Following Sheep
You see… 6 Figure copywriters do things very differently than the 99%.
First, they don’t try to sell “copywriting services.”
That’s because they know their ideal clients don’t really want “copy.”
6 Figure copywriters also don’t try to sell their “credentials.”
Nor do they waste time sending samples, doing spec work or creating 27-page proposals.
That’s because they know clients don’t really care about that shit.
So, if the best clients don’t want copywriting services…
And they don’t want your “credentials,” WTF do they want?
Now the answer might sound, well, too basic.
But stick with me here…
BECAUSE THIS IS ABOUT TO BLOW YOUR MIND.
THEY ONLY CARE ABOUT ONE THING
Deep down, the only thing clients REALLY care about is growing their business.
What that means for you is this:
If YOU are one of the rare people who can show them how YOU will convert them NEW customers… help them recover lost sales…
And add fuel to their profit machine…
Then… working with you suddenly becomes an easy investment instead of an expense.
Can you see how different this is than begging for a piece of their current business?
If you can confidently show a prospect how YOU easily create NEW streams of profit…
Wrap it in an offer they simply can’t refuse…
You’ll never have to get the door slammed in your face again.
Because the moment you stop trying to sell people “copywriting,” and start selling them tangible results, your chances of being rejected…
Fall off a friggin’ cliff.
The “Rejection-Free Consult, Close & Convert System”…
The “Rejection-Free Consult, Close, & Convert System” is at the very heart of how Scott, Craig & myself have managed to make our clients over $5.67 million dollars … in 2017 alone.
It’s also the approach that’s gotten our private coaching students fat deals since they got their hands on this training.
By following this step by step system, Ed Reay landed 6 new clients in his first 48 hours. He’s on his way to earning six figures in 2018 WITHOUT any prior business, sales or even work experience.
In fact, he’s only SEVENTEEN years old and still in high school. It’s a fact. He even got detention leaving class early for a client call.
Dennis Demori discovered how to flip the script on his prospects so he never has to jump through their “hoops” ever again…
What’s more, he’s signed multiple 4-figure retainers in the just the last 30 days alone.
Eli Easton & Jerrick Drew have mastered how to overcome their “inexperience” and just signed a beauty-niche business doing $100K+ in monthly revenue…
All without wasting time sending “samples” or writing a single line in their proposal.
Sheldon Hylton devoured this training, fired his only retainer client… TWICE. Then was able to reposition himself as the in-demand media expert…
And now, high-level businesses are lining up on his waiting list. Giving him stability and the freedom to grow his business smart not hard.
Andrew Lawrence is a new daddy and a correctional officer yet he was able to leverage this simple system in his free time to close not 1 but 2 new contracts.
He took action and beat out 50 other copywriters… and the crazy thing is he did it all on Upwork of all places. While still getting paid what he wants.
IT’S MORE THEN JUST A SYSTEM…
You see, the “Rejection-Free Consult, Close, & Convert System” is the approach that allows us to earn ourselves tidy six figure incomes, and enjoy our freedom without ever having to worry about….
Where the “next client” is hiding…
Or when the “next deposit” is showing up.
You see, this System positions YOU as a CONSULTative expert… NOT as a “service provider.”
Then, it teaches you how to easily CLOSE prospects on an offer they’d be stupid to refuse… but gets you paid what you’re worth…
And lastly, this approach gives you all the help you need to CONVERT new sales for your client… no matter their product or niche.
And starting today… you can get your hands on The “Rejection-Free Consult, Close, & Convert System” … and 1% yourself when you join…
THE UNDERGROUND COPYWRITER VAULT
The Underground Copywriter Vault is your one-stop resource for mastering the TWO primary activities that will help you one percent yourself in 2018:
1. Get Clients
2. Get Results
Now, that may sound over-simplified…
But once you discover how to use The “Rejection-Free Consult, Close, & Convert System” confidently and easily to do those two things on rinse and repeat…
“One percenting” yourself isn’t just a possibility, it’s an inevitability.
And The Vault has everything you need to get you there fast…
Even if you’re feeling overwhelmed, are just starting out, and have NO portfolio and NO network.
What You Get When You Join
Here’s the TL;DR version of what you’ll get with your one-year membership to The Underground Copywriter Vault:
VIDEO TRAINING LIBRARY $8,700 VALUE
At the core of the Vault is our bank of Video Trainings detailing every step of the “Rejection-Free Consult, Close, & Convert System”, including:
5 distinct training modules…
24 training videos totalling more than 29 hrs. of instruction on getting clients and getting results.
Once you get your hands on these step-by-step tools, you’ll have everything you need to launch yourself to the life of financial freedom you’ve heard so much about.
(See MORE details about the modules below.)
PRIVATE FB MASTERMIND GROUP $97 / MONTH = $1164 VALUE
Get personal access to all 3 coaches on a daily basis. Ask questions, share struggles and wins. Plus, rub shoulders with other action-takers kicking ass and taking names.
OPEN OFFICE HOURS $797 / MONTH = $9564 VALUE
This is our once a week LIVE video hangout where we help solve the challenges YOU’RE facing in scaling up your business. YOU help set the agenda with your questions and then get to benefit from the collective genius of our members and coaches.
ONGOING WEEKLY TRAININGS $388 / MONTH = $4656 VALUE
Every week we deposit more tips, trainings, and instruction into The Vault. One tip, one word change, one template… can be worth thousands to your business.
THE 30 DAY CHALLENGE $397 VALUE
Knowledge without action and implementation isn’t worth shit, imo.
The 30-Day Challenge takes the “System” and distills it into daily action steps, with built-in accountability… so you see results… faster.
PLUS, YOU’LL GET THESE 2 BONUSES $1,394 VALUE
BONUS 1: “The Underground Vault Swipe File”
BONUS 2: “The Underground Vault Template Library”
Total Vault Value: Not a penny less than $25,878
PRICE INCREASING SOON
YES! I WANT TO JOIN THE UNDERGROUND VAULT!
WARNING: This Edition Of The Underground Vault Will Be Closed To The Public After 200 Sales
Now, I want you to understand everything you’re getting inside the Underground Copywriter Vault,
SO, LET ME FIRST INTRODUCE YOU TO…
TRANSFORM YOUR COPY BIZ IN JUST 30 DAYS
The 30 Day Challenge is THE copywriting Game Changer for your copy business… and not just because it produces radical results fast.
You see, the 30-Day Challenge helps spark an irreversible groundswell of MOMENTUM… something your copywriting business will die without.
You can do it in less than 60 minutes a day… and you’ll get more done in the next 30 days…
Than the majority of hacks accomplish in 3 years of copywriting.
If you want to get RESULTS right the hell NOW.
Well, then what you need… is a radically challenging mission.
And that’s why you’re going to have a very intimate relationship with The 30 Day Challenge.
You’ll hate it a little… and love it a lot.
Because it will challenge you OUT of your comfort zone… to where the REAL money is made.
This series of 5-10 minute power-packed videos will grab you by the scruff of your copywriting neck… and propel you to results you thought were reserved for the A-Listers alone.
The 30 Day Challenge is delivered daily and begins with the crack of a whip.
We’ll give you the exact process you need to Reverse Engineer Your 30 Day Objective.
We’ll help you set short, non-negotiable deadlines…
And by enforcing daily execution with our built-in accountability mechanisms, it won’t take much time to start seeing BIG-ASS RESULTS.
Then, for each day of the challenge…you’ll get a daily email with a powerful video lesson, along with a specific call to action for implementing and experiencing the performance breakthroughs you want and deserve.
One Video per a day is all it takes to see massive impact in your copywriting business and life as an Direct Response Copywriter.
Extreme results come from extreme execution skills and that’s why you’ll learn to bookend your days with fast wins and strong finishes.
Accelerating the relationship between cause and effect is what drives the speed of your results.
The faster the cause, the faster the effect… and that is precisely why each and every day must be viewed as an ongoing series of opportunities to speed things up and the process for you to get the results you’re looking for in your copywriting business and be on your way to position yourself as an in demand direct response copywriter in today’s market.
Now it’s your turn to make the impossible possible!
And YES! it will be hard. It requires discipline, accountability, hard work, sustained commitment and relentless action! But at the end, it’s damn worth it!
The 30 Day Challenge alone is worth the price of admission into the Underground Vault.
NOW, LET ME INTRODUCE YOU TO…
The Underground 7 Figure Copywriter Secrets Vault is Your Essential Resource For Copywriting and Sales Training, Advice, Strategies, Frameworks, And Support You Need To Successfully Be Able To Position Yourself As An In Demand, Bad-Ass & High Paid Copywriter In Today’s Market.
CURIOUS ABOUT WHAT TRAINING YOU’LL GET ACCESS TO AS A VAULT MEMBER?
HERE’S WHAT YOU’LL LEARN INSIDE
MODULE 1: MINDSET
Inside Module 1 you’ll discover how to master the “inner game” of copywriting so you approach each client interaction and writing challenge with confidence, creativity and charisma… so the words you write always win the sale.
THE A+ COPYWRITER MINDSET
How to stop writing ‘fancy ass’ copy and start selling with emotionally driven benefits that jack hammer into your prospects’ deepest fears and desires (ignore this and your competition will eat you for dinner)
Simple daily exercises guaranteed to help you spark creativity “on demand” without ever feeling handcuffed by rigid rules or routines… so you never stare at a blank page again
How to think, act, and earn like a 6 figure A+ copywriter… by using a simple ‘mind trick’ that makes closing deals, writing record-breaking copy, and earning top dollar paydays feel like second nature to you
Which 3 activities you should stack at the beginning of every day… and what tasks you need to start delegating so you stop trading your time for money
MODULE 2: POSITIONING
Inside Module 2, we’ll show you to stand out from the copywriting bottom feeders and raise your status so you’re always seen as a top dollar “go to expert” who delivers record-breaking results.
POSITION YOURSELF IN YOUR PROSPECT’S MIND
Why mastering a specialized area of copywriting and creating a ‘distinct edge’ is 100X more profitable than being a ‘generalist’ (which one are you?)
3 unmistakable signs a prospect is “copy blind” and why educating your prospects on the value of your services is NOT your job (here’s how to ‘dump’ them gently and raise your standards)
Why underpricing your services is the fastest way to damage your reputation and cripple your earning potential (this is the default setting for WAY too many rookie copywriters)
Why neediness repels clients and how to permanently evict your ‘inner copy wuss’ so you attract top dollar clients who have the budget to pay you what you’re actually worth
BUILD A CLIENT CLOSING PORTFOLIO (UNDER 60:00)
How to close a prospect even if you’ve never had a paying client and don’t have a ‘professional’ portfolio (try this instead…)
A sneaky way to quickly turn other people’s expensively designed sales pages into a gorgeous canvas for YOUR copy abilities to shine- without paying a thin dime
Why sharing your portfolio too soon can make prospects LESS attracted to work with you…
…and the word-for-word ‘I’m the prize frame’ you can use to get prospects on the phone in 3 simple texts or less
HOW TO ATTRACT AND WIN OVER PROSPECTS
The secret to crafting a rough around the edges personality that repels low dollar tire kickers and attracts deep pocketed clients that are a joy to work with (and how it lead to TWO six figure retainers)
The US Marine ‘crack the whip’ post Mike used to jolt a highly skeptical audience awake and get them to sign up virtually on command to for an impossible to ignore copy offer
(Mike made two high five-figure deals on this one copy job post alone… just imagine what will happen to your income when you use this one technique- if you have the balls, that is)
Why making your audience laugh bonds you 10X faster with your prospects than making them think – and how to use humor strategically so you can turn “likeability” into profitability
Why trial offers are different than working for free… and the exact language you need to use to position yourself for bigger paydays once you deliver results (forget to do this and you’ll stay stuck at bargain basement rates)
What the Copywriter Value Ladder is… and how to use it to ‘date’ your clients BEFORE you ask for a retainer. Follow this exact order or you’ll hurt your chances of ever going ‘all the way’ (Remember: He who gets slapped first ALWAYS loses)
MODULE 3: PROSPECTING
In Module 3, we’ll show you the “rejection free” way to stop chasing money and deliver results in advance… so only only the most qualified prospects raise their hands and open their wallets to you.
HOW TO DEFINE… THEN FIND YOUR PERFECT CLIENT
Forget about boring customer avatars… this ONE TECHNIQUE is the quickest, easiest way to get inside your prospect’s head and identify their “hair on fire” problem they’ll pay YOU to solve…
The ‘copy-splain’ mistake that gets prospects annoyed as fu*k. Here’s why showing them what they’ll earn is 100X more powerful than showing them what you know…
5 Action Steps you can take today to get you closer to your first 5 figures per month goal (#3 is Craig’s favorite)
LITTLE KNOWN KEYS TO PROSPECTING SUCCESS
The 7 ‘deadly’ prospecting mistakes most freelancers make without knowing (Guess what? If you’ve ever posted on a job board, chances are you’ve already made THREE)
What your ideal prospect REALLY wants from you (hint: it has absolutely nothing to do with copywriting services) and how to give it to them using these 3 tips
‘Clickbank Demystified’: How Scott laser targets successful but underperforming products… by offering ‘lead tweaks’ with a guaranteed upside (and how you can earn 4 or even 5 figure cash infusions by writing less than 5 minutes of copy per product)
How to piggyback on successful clickbank products and show owners how to get a bigger bang for their referral and paid traffic buck… by paying you to write high converting back end email campaigns and ads (this works especially well for affiliate offers)
Get “nichey” with it: how to offer clickbank owners sub-niche email campaigns that create “that’s fu*cking amazing, dude, take my money!” results
Lurking For Dollars: which FB groups to target with stealth offers without getting “the boot” (hint: do the exact OPPOSITE of what Craig tried the first time and you’ll be golden)
When being the ‘smartest guy in the room’ is the stupidest way to win clients (and why being humble and giving customers permission to say ‘NO’… can get them to say ‘YES’ much more quickly)
ADVANCED FACEBOOK PROSPECTING
The truth about using facebook as a client nurturing, relationship building accelerator… (even if you hate FB, this still applies to you)
PLUS the ONE thing that will show you if it’s worth getting on the phone with them
Tired of wasting hours chasing low dollar, high maintenance clients who make life a living hell? Check off these three boxes before you even consider bringing a new client on board so you can dedicate your time to clients who deserve it
32+ businesses who need your copywriting help NOW… and the ‘code’ words they use in FB groups that give you the ‘green light’ to approach them (NEWSFLASH: they do NOT think they have a copy problem… so use THESE words to attract them instead)
STEAL THIS ‘POST SWIPER’ TEMPLATE
What the hell is a ‘post swiper’? It’s the client-attracting template every freelancer needs to ethically steal (you’ll kick yourself if you DON’T use this)
Use this ‘word for word’ post INSIDE any FB group template to speak directly to the problems your prospects have, the emotional baggage that comes with it, your unique solution and why you’re on their side
What ‘the plateau buster’ is and why tweaking this post will get your clients grinning in greedy delight. If you ever wanted to become the ‘go to’ writer in ANY niche, this is the client-clinching post that will pay for your next beach vacation
MODULE 4: CONSULTATIVE SELLING
In Module 4 you’ll discover how to add value to your prospecting and quickly move the ball closer to a signed deal through client interactions that are FUN. (Mike is a master at this). If you hate cold calling and sales conversations… then you’ll love this.
EFFORTLESSLY ENGAGE WITH QUALIFIED PROSPECTS
Not a ‘people person’? If the thought of sales calls gives you the cold sweats, you’re not alone. Discover how to talk yourself into money-making conversations that are always a win-win-win
What CONTROL really means during client conversations and why clients secretly want you to lead the process (use this one move alone and relieve them of their shame/blame inner dialogue)
Why quickly connecting with your prospects is crucial- here’s how to show interest in a way that makes your most attractive qualities shine- without droning on about yourself or drowning in small talk
THE 5 MINUTE CONSULTATIVE DISCOVERY CALL
Use these word-for-word scripts to get cold prospects on the phone in record time (PLUS the two strikes you’re out rule that repels flakes and brings real $$$$ to the table)
Psychic Selling: the exact questions to ask in the first 3 minutes of a call that will give you killer insights into your prospect’s business- and where they are leaking sales
The ‘if we do X, we ALL get rich’ future pacing technique that instantly melts your prospects resistance to working with you (and instantly sets you apart from your copy competition)
How to quickly identify NEW streams of revenue for your clients… so they see working with you as an investment (instead of an expense)
HOW TO GIVE VALUE BEFORE YOU PITCH
Which ‘brain dead’ marketing activities create the quickest path to new or ‘lost… then found’ revenue and why sharing these hidden ‘goldmines’ with your prospects will instantly position you as a value creator (vs. value taker)
How to use powerful social proof … so NOT working with you feels more painful and risky than committing to a mutually profitable deal
‘One sentence to conquer all’: exactly what to say to get prospects excited about working with you for the first time (this works like gangbusters, especially if you don’t have a track record)
‘HOW TO SELL ANYTHING’ FRAMEWORK
The simple micro-commitment ‘YES’ questions to ask that get clients focused on the end result (making more money) vs. the means (copywriting)
Why you should always assume the sale – and the exact phrasing we use to hint that the right sales strategy is an investment that will pay for itself
Timing is everything: when to discuss price so you avoid ‘sticker shock’ or last minute deal-breaking objections
Why ‘later is never’ and the follow up process we use to turn ‘not nows’ into ‘HELL YEAHS!’
THE ‘ONE CALL CLOSER’ FRAMEWORK
How to craft an ‘unfuckwithable’ agreement that helps all parties win, without adding extra work. Using this alone ha
What Is Business Marketing?
A company uses business marketing to market and sell its products and services to another business. Read on to learn more about how business marketing works and how to enter a career in this field.
An Overview of Business Marketing
Business marketing, also known as business-to-business marketing, occurs when a business markets and sells its products or services to another business or organization. The businesses that purchase these products may use them in manufacturing, to run their businesses or for resale. In consumer marketing, advertising can be broad and interaction with customers often takes place through large retailers. Business marketing differs in that it relies on much more personal, direct relationships between businesses.
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